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Marketing Analyst (m/f/d)

Location
München, Bayern
Job Type
Contract
Posted
30 Aug 2022

What we look for:

  • Develop a holistic tracking strategy for paid digital campaigns and identify / optimize conversion touchpoints for use in client campaigns (e.g., call tracking, form tracking, purchase tracking, etc.) with the goal of improving efficiencies within digital campaigns
  • Implement tracking into various marketing initiatives using Google Tag Manager; placing, and verifying pixels to ensure proper campaign tracking and accurate reporting
  • Test, measure, analyse, and optimize the performance of paid search, social and programmatic campaigns across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
  • Set up dashboards and develop models for data presentation to clients and suggest recommendations for business performance improvement
  • Work closely with in-house teams and maintain client relationships through scheduling regularly meetings

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What we require:

  • Successful completion of a marketing-related university degree (with outstanding academic results)
  • 1-2 years of work experience in marketing analytics
  • Deep knowledge of digital marketing across search, social, display, and programmatic platforms
  • Experience in utilizing Google Tag manager and moreover proven experience with Facebook Pixel, Google Ads Tag, Bing UET Tag, LinkedIn Insight Tag, Pinterest Tag, TikTok tracking, etc
  • Experience with reporting tools, including Tableau, Google Analytics, and Data Studio
  • A team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment
  • Fluent in English (German is a plus)

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What you can expect:

  • Unlimited opportunities for personal and professional development
  • Diverse valuable experience and insights into new digital business models and best practices across 8 different industries
  • Responsibility for challenging and exciting projects and customers
  • Food and drinks, regular pizza days & team events
  • Make a difference and be part of a growing, motivated and creative team working directly with the founders/partners
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Details

  • Job Reference: 697935078-2
  • Date Posted: 30 August 2022
  • Recruiter: OMMAX
    OMMAX
  • Location: München, Bayern
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Contract
  • Start Date: ASAP